ADVANTAGES

• Provides comprehensive performance metrics to allow marketers to fine tune promotions to maximize cost–effectiveness
• Includes registration features that allow merchants to identify and qualify their best prospects, commonly termed data management
• Develops better, differentiated leads by using targeted questions and real-time validation of selected information as it is being entered by the participant
• Can be configured to build in-store, on location traffic or web traffic
• Provides information that ties “web hits” to on location visits
• Gives marketers control over promotional parameters
• Eliminates costly administrative burdens of fulfillment
• Built in features that protect against fraud