• Provides comprehensive performance metrics to allow marketers to fine tune promotions to maximize cost–effectiveness
  • Includes registration features that allow merchants to identify and qualify their best prospects, commonly termed data management
  • Develops better, differentiated leads by using targeted questions and real-time validation of selected information as it is being entered by the participant
  • Can be configured to build in-store, on location traffic or web traffic
  • Provides information that ties “web hits” to on location visits
  • Gives marketers control over promotional parameters
  • Eliminates costly administrative burdens of fulfillment
  • Built in features that protect against fraud